Emotions, biases, and unconscious drivers behind decisions.
→ Why customers buy beyond logic—and how to guide ethically.
Anchoring, framing, loss aversion for pricing and offers.
→ Science‑based tactics for engagement and conversions.
How the brain processes trust, value, and visual triggers.
→ Design that taps customer instincts.
Narrative and emotion to build attachment.
→ Turn messages into memorable stories.
Techniques from Cialdini, Ariely, and Gladwell.
→ Communication that inspires trust and action.
From awareness to advocacy.
→ Identify touchpoints that shape loyalty.
Structure environments and offers for better choices.
→ Make complex options clear and desirable.
How norms and context shape preferences.
→ Adapt strategies to diverse audiences.
Algorithms, attention spans, micro‑interactions.
→ Content that captures attention and drives action.
Balance persuasion with integrity.
→ Trust‑based marketing for long‑term relationships.